Analyzing the decision of different genders during shopping is an interesting topic in the neuromarketing industry. This study explores the EEG signal acquisition of twenty subjects in response to Color and Black-White (CL/BW) images and analysis both linear and nonlinear features in different brain regions. The Wilcoxon Rank Sum statistical test was utilized to determine the signific... https://parisnaturalfoodes.shop/product-category/frosty-mint/